It’s no secret, enjoying wine and music together is a perfect pairing and Brancott Estate™ is bringing an exciting music based program to consumers by creating a marketing partnering with seven time Grammy Award winning band, Lady Antebellum.
“We were lucky enough to have the chance to play over in New Zealand a few years ago”
"We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum. This partnership brings together two of the best things in life, music and wine," says Matt Foley, Brand Director of Brancott Estate, Pernod Ricard USA.
“We were lucky enough to have the chance to play over in New Zealand a few years ago,” said Lady A’s Hillary Scott. “We’ve made so many great fans and memories over there, so we’re looking forward to bringing a taste of it out with us on the road this summer thanks to our friends at Brancott Estate!”
Brancott Estate will be activating at select concerts throughout the Spring and Summer. They will have in store promotional materials encouraging consumers to download their favorite Lady Antebellum tracks, as well as a number of signed guitars they will give away through their Facebook page. As part of their contest Brancott Estate will be offering consumers a chance to win a VIP experience with Lady A and go backstage to meet the band before one of their concerts. Consumers will need to upload an image of their own home’s Downtown. Entry and more information will be featured on Brancott Estate’s Facebook page: www.facebook.com/brancottestate.
About Brancott Estate
BRANCOTT ESTATETM. Honoring our Marlborough heritage, Brancott Estate wines take their name from our cherished Brancott Vineyard, home of the original Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine styles. In 1973, Brancott Vineyard was planted with grapes, a decision that went against the popular opinion of the time that the South Island was too cold to grow grapes. In 1975, Brancott Vineyard was planted with the first Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill of our winemakers and viticulturists continues to be evident in every bottle, as is the care and respect for the land that allow us to produce each and every one. Brancott Estate wines are sourced from multiple vineyards.
BRANCOTT ESTATETM is committed to sustainable practices and is a founding member of New Zealand’s original sustainable winegrowing initiative established in 1995. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
Brancott Estate is a trademark of Pernod Ricard New Zealand Limited.
Due to heavy rainfall and flooding this past weekend, Oak Mountain Amphitheatre has incurred damages that will prevent the venue from opening on April 12th for Lady Antebellum. The event has been rescheduled to Saturday, May 3rd. Read full article for details.
Three-time ACM “Vocal Group of the Year” Lady Antebellum took to the ACM stage last night to perform “Golden” featuring Fleetwood Mac's Stevie Nicks, which is available on iTunes now.