Lady A's "Heart Break" Video Helps Hurricane Relief
Before natural disasters struck the Caribbean, current two-time CMA nominated group Lady Antebellum traveled to San Juan, Puerto Rico for its colorful Spanish colonial buildings and vibrant culture to provide the backdrop of the music video for their new single "Heart Break." Feeling the urgency to continue raising awareness and support for those affected after Hurricane Maria struck the area, Lady A is premiering the new video across all video platforms today while making a donation of $200,000 from LadyAID® to hurricane relief efforts via MusiCares® and United for Puerto Rico. Fans can also take part in the ongoing relief efforts by contributing at LadyAID.org.
"We got to meet so many locals and enjoy everything that Puerto Rico has to offer. We are just completely heart broken to see the devestation," said Hillary Scott. "We want to do everything we can to support this incredible place and these incredible people. We just hope and pray for their safety and that rebuilding happens quickly. We encourage everyone to give whatever they can to help."
"We have always loved traveling to the Caribbean, and Puerto Rico was one of those places we've always wanted to go and couldn't have been a better location for this video," added Charles Kelley. "One of the coolest things was that all of the dancers in the video were people off the street. They already exuded such a vibrant energy that's part of the culture in Puerto Rico and the Caribbean as a whole."
"We save a portion of every ticket on the road to go toward LadyAID®," noted Dave Haywood. "After spending time in San Juan, we fell in love with the area, the culture, the people, and that country - it was just a beautiful place. Our hearts have been completely broken watching the devastation from all of the hurricanes. We feel personally connected to helping support those affected."
Directed by Shane Drake and shot earlier this year, the video for the title track to Lady A's CMA "Album of the Year" nominated and No. One selling album Heart Break follows a woman's journey through the town while enjoying the spontaneity and freedom of independence, with an unexpected twist at the end. To watch the spirited music video for "Heart Break," click here.
Lady Antebellum's recent CMA "Album of the Year" and "Vocal Group of the Year" nominations follow more than 18 million album units sold, nine No. 1 hits, ACM and CMA "Vocal Group of the Year" trophies three years in a row and countless other honors including seven GRAMMYs, Billboard Music Awards, People's Choice Awards and Teen Choice Awards. Entertainment Weekly and Rolling Stone's "must-see summer tour" will continue on overseas in October as they take their You Look Good World Tour to Europe. For more information visit www.ladyantebellum.com.
LadyAID was set up in 2012 by Lady Antebellum as a philanthropic effort created to bring awareness to and generate support for those in need locally, nationally and globally. The multi-level organization is a component fund of The Community Foundation of Middle Tennessee and is funded by ticket sales, donations and fundraising efforts.
A friend and ally of the music community, MusiCares® was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares® offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs. For more information, visit www.musicares.org.
About United for Puerto Rico
United for Puerto Rico is an initiative brought forth by the First lady of Puerto Rico, Mrs. Beatriz Rosselló in collaboration with the private sector, with the purpose of providing aid and support to those affected in Puerto Rico by the passage of Hurricane Irma and Hurricane María. For more information, please visit: www.UnitedforPuertoRico.com.